Turning Casino Data Into Strategy

Business Decision Intelligence is built on the belief that data should do more than sit in reports, it should drive strategy. Founded by Sean Kennedy, BDI combines deep expertise in casino marketing, finance, analytics, and data science to help gaming organizations unlock the full value of their data.

Unlike traditional reporting or software solutions, BDI goes beyond the numbers. We provide insights and actionable recommendations that translate directly into stronger ROI, improved customer engagement, and long-term revenue growth.

What We Do

At BDI, we partner with casinos to bridge the gap between reporting and strategy. We don’t just show you what happened — we tell you what it means and how to respond.

BDI Offers:

Reporting & Analytics — trends, demographics, performance metrics, auditing, and more
Direct Mail Strategy — smarter segmentation, personalization, and ROI measurement
Freeplay Strategy — optimizing reinvestment to maximize returns
Points & Tiered Card Strategy — balancing loyalty and profitability
Promotional Strategy — designing offers and events that truly move the needle
Technology Navigation — guiding you through new and existing software systems
Artificial Intelligence — cutting through the noise to identify real, impactful solutions

The BDI Difference

Most firms can deliver reports. Few can transform those reports into clear, strategic action.

What makes BDI unique is the combination of business, marketing, finance, programming, analytics, and casino operations experience that Sean brings to every partnership. This rare blend allows us to connect the dots across your organization and build strategies that drive both short-term wins and long-term successes.

We Help Your Casino Navigate the AI Landscape

There’s no shortage of hype around artificial intelligence in gaming. The challenge is separating flashy tools from practical solutions. At BDI, we help you develop a meaningful AI strategy that goes beyond buzzwords and directly impacts your bottom line.

A True Partner — Not Just a Vendor

Finding and keeping qualified data analysts who understand casinos is difficult. With BDI, you gain a long-term partner who acts as an extension of your team — without the risks of turnover or inexperience. Clients view us not just as consultants, but as trusted team members and leaders who are always there to fill critical gaps and provide ongoing support.

Our Promise

We take your everyday reporting to the next level. We turn raw data into strategy, strategy into action, and action into measurable growth. With BDI, you get more than information — you get insight, clarity, and a competitive edge.

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